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        Ontario Lottery & Gaming.

         

        Online Engagement Tool To Pollinate O2O User Behaviour

        Working with OLG, we developed a compelling Click, Spin & Win online slot game that replicated the in-casino experience. Users were invited to play daily for a chance to win complimentary slot play live at their favourite OLG casino. To promote a fluid online to offline (O2O) lifecycle, we developed an algorithm that encouraged winning to drive visitation.

        747%
        Spin & Win ROI
        90%
        Player satisfaction
        250000
        Registered Database

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        To support their holiday-time sales surge, BCLC releases a yearly Christmas Scratch & Win ticket lineup.

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        Ontario Lottery & Gaming

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        Working with OLG, we developed a compelling Click, Spin & Win online slot game that replicated the in-casino experience.

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        Western Canada Lottery Corporation

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        From October 2017 to January 2018, WCLC held an online second-chance contest to support the sales of seasonal Scratch 'n Win tickets.

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